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WCEC Women's Center for Entrepreneurship WBC

Marketing Across Generations: From Boomers to Gen Z

Wed, Mar 20 10:00 AM to 11:00 AM
Topic: Marketing and Sales

Each generation - Boomers, Gen X, Millennials, and Gen Z - has unique preferences, values, and media or content consumption habits. A one size fits all marketing approach just won't cut it!

Let's explore how to market your business, products or services across generations.

Renee Rossi, Vice President of Social Trend Marketing Solutions, will teach you how to create marketing that will stand out to each generation.

Class Highlights:

  • Creating Trust and Clarity with Boomers

  • Gen Xers: Bridging Old and New

  • Millennials: Digital Natives Craving Authenticity

  • The Mobile-First Generation aka Gen Z

  • Strategies to Market Across Generations

  • Q&A

Please Note: Zoom links are automatically sent with registration confirmation emails. Check your inbox/junk folders for an email from

A recording will be provided to all who attend.

Fee: No Cost

Association of Women's Business Centers U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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