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WCEC Women's Center for Entrepreneurship WBC

Discover Your Ideal Client, Increase Your Revenue

Thu 12:30 PM to 1:30 PM
Topic: Marketing and Sales

Marketing your business to "everyone" is a fast path to overspending, missing sales and customers. Instead, discover the ideal customer for your business to increase revenue and marketing reach!

Susana Fonticoba, Founder of Clear Path Strategy LLC, will teach you how to discover your ideal customer and understand their needs.

"Painting a picture" of your perfect prospect is essential! Susana will tell you why you should ditch the advice you’ve heard countless times: creating an avatar, choosing one industry or selecting demographics. Join us, as she shares how to dive deeper in a unique way to reveal YOUR Ideal Client.

Learn How To:

  • Reclaim more TIME by marketing effectively

  • Make revenue go UP by narrowing DOWN

  • Connect the dots from client to value to pricing

  • Q&A

Please Note: Zoom links are automatically sent with registration confirmation emails. Check your inbox/junk folders for an email from

A recording will be provided to all who attend.

Fee: No Cost

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Association of Women's Business Centers U.S. Small Business Administration

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